Imagine the feeling you experience when you eat ice cream and you’re met with an intoxicating richness of flavours. Each ice cream, each scoop represents a different culture and with it, a different story. At FROZIO, we believe in the power of diversity, not just in our lives but in our ice cream flavours. We truly believe we can bring more people together as a brand and what better way to do that than with our ice creams? Our mission as an ice cream brand is not just to create amazing artisanal sweet treats, but to celebrate them, and champion them through our diverse flavours. So, how do we bring people together with ice cream? Well, we’ve got 2 words for you: Rajbhog and Paan Masala.
Our Rajbhog Ice Cream Features Flavourful Diversity
The Rajbhog ice cream, to us, is not just that; it’s a celebration of both Indian culture and tradition. This vibrant flavor, inspired by the classic Indian Bengali dessert, combines saffron, cardamom, and a mix of nuts and dried fruits. When you taste our Rajbhog ice cream, you’re sure to feel its euphoric spices and rich, creamy textures. There’s flavour in every bite, no denying that.
The iconic flavour is based on the famous Indian dessert named Rajbhog. In the old days, this was served to royalty, meaning this was a sweet treat enjoyed by the likes of Kings and Queens. Today, this ice cream flavour honours its legacy as it spreads love, joy, and knowledge of Indian culture to thousands of ice cream lovers and sweet tooths of the world alike.
With an ice cream flavour as rich, creamy and wholesome as the Rajbhog ice cream we prepared, we aim to bring everyone closer together.
Our Paan Masala Ice Cream Is Sweet, Spice ‘n Everything Nice
Paan Masala is another extraordinary flavor that embodies the essence of Indian culture. We took this delicacy, originally a mouth freshener, and turned it into a unique but desirable and decadent delight. Traditionally, Paan is a betel leaf filled with areca nut and various spices, often enjoyed as a palate cleanser after meals.
Our Paan Masala ice cream captures this unique experience in a creamy, refreshing form. Though this was a beautiful delicacy back in India, it’d eventually grow so popular which would eventually lead it to other Asian countries, too.
For many, the first encounter with Paan Masala can be surprising – it’s unlike any other ice cream flavor. But that’s the beauty of diversity in ice creams; it challenges our taste buds and broadens our culinary horizons.
And if we can approach that train of thought when it comes to an ice cream flavour, well, we’d like to think we can do the same with people, cultures and true diversity, by way of inclusion.
All that to say, by embracing such unique flavors here at FROZIO, our goal is to encourage our customers to step out of their comfort zones and experience the richness of different cultures. Ultimately it’s more than just enjoying a beautiful, artisanal ice cream…it’s about breaking down barriers, learning more about other cultures and their cuisines, their desserts and with it, expanding our horizons.
That is precisely what we aim to do as an ice cream brand.
Bringing People Together, One Ice Cream at a Time
At FROZIO, we believe that ice creams are more than just a treat; they are a medium for connection. We’ve spoken in a bit of detail regarding our inspiration behind both the Rajbhog and Paan Masala flavoured ice creams and with them, our goal of spreading true diversity and inclusion.
But we’re also here to let you know what you can do in your efforts to aid us in our goal. Our ask in this case is simple; support us. Not just these flavours, mind you, but the cultural significance they bring with them.
Supporting the cause of diversity in ice creams is simple: try something new. The next time you indulge in an ice cream to, say, satisfy your cravings, opt for a flavour you’ve never tried before. Share it with a friend, maybe discuss its origins, and appreciate the cultural richness it represents. By doing so, you’re not just enjoying a delicious treat; you’re celebrating the diversity that makes our world beautiful.
After all, it all starts with just one single but meaningful action. That action could be as simple as buying a pint of ice cream.
